For Jennifer Fisher’s 20 Year Anniversary, I art directed a campaign video that captured both Jennifer’s personal journey and the brand’s evolution. I wrote the copy and developed a storyboard to guide production, ensuring the narrative was sharp, bold, and true to the brand’s voice. Throughout the process, I worked closely with videographers, managing pre-production, directing the shoot, and leading post-production edits, to make sure every moment felt intentional. The final film is more than a retrospective; it’s a celebration of twenty years of strength, attitude, and New York energy, told the Jennifer Fisher way.