My concept and direction for the Jennifer Fisher Holiday 25 Campaign tells the story of a woman returning from a night out. She has been out celebrating the holiday season and she is finally home, still buzzing from the night. She is sexy and confident. She pours herself another drink, slips out of her clothes, maybe she is with her partner, maybe she is alone, but her jewelry stays on. The jewelry she’s in feels like part of her.

The lighting and styling direction reflects this narrative, designed to feel sexy, warm, and inviting. This is one of my favorite photoshoots I have planned. It feels unlike anything in the jewelry space right now. It is edgy and sexy, both essential to what Jennifer Fisher Jewelry is.