Jennifer Fisher is a lifestyle and jewelry brand. Founded in 2005, Jennifer Fisher continues to redefine modern jewelry with collections that evoke boldness, femininity, and strength.
As the Manager of Digital Experience & Brand Design, I oversee the creative direction and execution of all digital touchpoints across the brand. I lead the strategy and design for paid social campaigns, email marketing, UX/UI, e-commerce content, and social media, ensuring every asset aligns with our visual identity and brand voice.
I manage cross-functional creative projects from concept through execution—mentoring designers, owning timelines, and collaborating closely with marketing, merchandising, and product development. My role bridges design and strategy, with a focus on driving consistency, clarity, and creativity across every platform.
Art Direction
Jennifer Fisher’s brand identity is rooted in confidence, freedom, and self-expression, empowering customers to live boldly and embrace their personal style every day. Through art direction, I strive to capture that essence across every touchpoint—bringing it to life in every shoot. See my Art Direction page for more examples of how I bring brands to life visually.
Paid Social Marketing
I work closely with our performance marketing agency to execute a test-and-learn creative strategy. By tracking KPIs like CTR, ROAS, and engagement, I can quickly identify what resonates and iterate on top-performing concepts. I always make sure that while the ads are optimized to perform, they still feel elevated, on-brand, and unmistakably Jennifer Fisher.
Homepage Design
As the first touchpoint for consumers, the homepage is my opportunity to tell a clear brand story. I use bold imagery and distinctive, on-brand headlines to capture attention and convey the confidence and modern edge that define Jennifer Fisher, while ensuring everything looks and works seamlessly across desktop and mobile.
Email Marketing
I lead the development of a consistent and strong brand voice in our email marketing, ensuring every message communicates Jennifer Fisher’s values, story, and distinctive style. While I previously designed emails end-to-end, I now oversee the entire process from concept to copywriting briefs, guiding the creative direction and strategy. Through thoughtfully crafted campaigns, I keep our audience engaged with content that showcases the craftsmanship, design, and exclusivity of our pieces, all while maintaining a brand voice that’s bold, light-hearted, and personable.
Organic Social
I’ve taken the lead on Jennifer Fisher’s social media, building on Jennifer’s own voice to keep our brand presence consistent, bold, and engaging. From planning content calendars to directing creative concepts, I ensure every post, story, and video embodies Jennifer Fisher’s signature style and resonates authentically with our audience. Our social channels feature a dynamic mix of celebrity moments, brand editorials, and product imagery, all working together to tell the brand’s story and deepen our connection with followers.
