Jennifer Fisher is a lifestyle and jewelry brand. Founded in 2005, Jennifer Fisher continues to redefine modern jewelry with collections that showcase boldness, strength, and self expression.
As the Art Director and Digital & Brand Design Manager, I oversee the creative direction and execution of all digital touch points across the brand. I lead the strategy and design for paid social campaigns, email marketing, UX/UI, e-commerce content, and social media.
Art Direction
Jennifer Fisher’s brand identity is all about confidence, boldness, and self-expression. Jennifer Fisher’s main differentiation from other luxury jewelry brands is an element of edge. Through art direction, I strive to capture that essence across every touchpoint. See my Art Direction page for more specific examples.
Paid Social Marketing
As Art Director, I lead all video and creative direction, direct on-set content to produce branded video and static assets, and guide my direct report through the full ad process from concept to review to refinement. In addition, I oversee the UGC process including filming Jennifer Fisher and ensuring final output looks strong and polished. Below are some of our best preforming ads from the past 2 years.
Print Design
I lead print production across storefronts, campaigns, and events. My work includes large-scale vinyl, facade applications, and branded collateral for launches and activations. From concept through vendor management and installation, I oversee the full production process.
Organic Social
I’ve taken the lead on Jennifer Fisher’s social media, building on Jennifer’s own voice to keep our brand presence consistent and engaging. I ensure every post, story, and video embodies Jennifer Fisher’s style and resonates with our audience.
UX/UI & Site Updates
As the first touchpoint for consumers, the homepage is my opportunity to tell a clear brand story. I use the strongest imagery and distinctive, on-brand headlines to convey Jennifer Fisher’s brand story. While always ensuring everything looks and works seamlessly across desktop and mobile. See my UX/UI page for more specific examples of how I’ve updated Jennifer Fisher’s site.
Email Marketing
I lead the development of a consistent and strong brand voice in our email marketing. Every email communicates Jennifer Fisher’s values and distinctive style. While I previously designed emails end-to-end, I now oversee the entire process from concept to copywriting briefs.
