Designing Digital Luxury: Leading UX/UI at Jennifer Fisher

At Jennifer Fisher, I lead the UX and UI design. My approach is user-centric, I believe a luxury brand’s digital experience should feel as elevated as the pieces it sells.

I’m constantly researching other brands, studying what works and what doesn’t, and applying those insights to evolve the Jennifer Fisher website. From rethinking navigation to redesigning product pages, I’m focused on making our e-commerce experience more intuitive and seamless for every user. My goal is always to create an experience that feels visually appealing and ensure it functions flawlessly.

Below is a comparison of the original PDP and my redesigned version.