Designing Digital Luxury: Leading UX/UI at Jennifer Fisher
At Jennifer Fisher, I lead the UX and UI design, blending beauty with purpose. My approach is deeply user-centric—I believe a luxury brand’s digital experience should feel as considered and elevated as the pieces it sells.
I’m constantly researching other brands, studying what works and what doesn’t, and applying those insights to evolve the Jennifer Fisher website. From rethinking navigation flows to redesigning product pages, I’m focused on making our e-commerce experience more intuitive, engaging, and seamless for every user.
My goal is always twofold: create an experience that feels visually stunning and ensure it functions flawlessly. Every design decision I make is driven by data, best practices, and the desire to help customers discover and shop the brand effortlessly. From personalized details to interactive storytelling, I’m constantly finding new ways to bring Jennifer Fisher to life digitally so that every moment on-site feels like a true extension of the brand.
Below, I’ve shown mobile and desktop examples I’ve designed for our current website.