The Jennifer Fisher Fall ’25 Campaign is rooted in a in a powerful, moody, editorial sensibility inspired by bold fashion photographers such as Guy Bourdin, Helmut Newton, and Steven Klein. The intention is to celebrate and communicate two decades of strength and evolution, capturing a story that feels both archival yet modern.
Visual Language:
Mirrors, sheer layered fabric, tights, oversized bags, and strong use of skin.
Bouncy, blown-out hair; dramatic contouring makeup with sharp brows and neutral lips.
Rugged textures or two-tone backdrops for contrast.
Some black & white moments alongside rich, color-driven frames.
Styling Story:
The “working woman on her way” — commanding presence, confident and bold, carrying a lot both literally and figuratively.
Props like handbags, newspapers, oversized flowers wrapped in JF paper, all emphasizing motion and control.
A narrative of power, femininity, and resilience built over 20 years.
Modeling Direction:
Energy: Strong, unapologetic, commanding — less smile, more gaze.
Body Language: Confident stances, angular poses, interaction with props (holding mirrors, gripping chains, adjusting bags).
Mood: The boss, slightly late, always in motion
Lighting:
Lighting: Soft, sculptural light creating depth without harsh edges. The softness brings intimacy while allowing the jewelry to shine.
Key Storyline:
“The Working Woman — 20 Years in Motion.”
She is confident, bold. The jewelry is her armor and her power.
The Moodboard:
The Result:
