My approach to art direction is rooted in storytelling and strategic creativity. Whether I’m crafting a digital campaign for a global brand or building a visual identity for a new business, my goal is always the same: to translate ideas into compelling visual experiences that connect with people.

I believe art direction is more than choosing images or layouts—it’s defining a mood, a narrative, and a visual language that brings a brand’s personality to life. I collaborate closely with photographers, stylists, retouchers to ensure every element feels intentional and cohesive.

From mood boards and shoot concepts to layout design and final delivery, I guide the creative process with both vision and practicality. I pay close attention to detail, but I never lose sight of the bigger picture: how the work makes someone feel.

As the Manager of Digital & Brand Design at Jennifer Fisher, I’ve led the creative direction across product launches, campaigns, and evergreen brand storytelling. My art direction reflects the brand’s DNA: refined, powerful, and unmistakably bold.

Below, I’ve selected some of my favorite images from Jennifer Fisher photoshoots I’ve art directed. Each one helps shape the brand’s world, capturing more than just jewelry: attitude, strength, and the moments that define the brand.