My approach to art direction is all about staying true to the Jennifer Fisher brand voice. Art direction is more than choosing images or layouts. It’s about defining a narrative and a visual language that brings a brand’s personality to life.

As the Manager of Digital & Brand Design at Jennifer Fisher, I’ve led the creative direction across product launches, campaigns, and evergreen brand storytelling. My art direction reflects the brand’s main story of self-expression.

I collaborate closely with photographers and videographers, stylists, and retouchers to ensure every element feels intentional and cohesive. From mood boards and shoot concepting to final image delivery, I guide the creative process from start to finish.

Below, I’ve selected some of my favorite images from Jennifer Fisher photoshoots I’ve art directed. Each one helps shape the brand’s world, capturing attitude, strength, and self-expression.